It’s launch day!
After eight years of thinking, dreaming, hoping, and mostly doing nothing I am finally putting the pen to paper and calling it: today is launch day.
On December 30, 2012, I purchased the rights to the URL jarradellis.com. It was monumental. It felt like I was stepping out into the unknown and beginning to break free from the path someone else had designed for me. I was saying “YES!” to my dream. As a twenty-one-year-old junior in college, there was nothing to stand in my way. The world was MY oyster. Have you ever been there? I truly felt like I could go anywhere, do anything, become anyone I wanted to be. And to be clear, I still do. Though, I would be foolish to overlook the near decade of experience and life I have gained since I sat on that couch in my dorm room late that night.
The road has been long. I have watched others around me shroud themselves in the comfort of the paved path and do exactly what you would have expected from them while others charged with full force into the unknown and did the unexpected. I land somewhere in the middle of those two extremes. But I must be honest…the road has not been hard. To be still, to play safe, to stand on the sideline and do nothing, requires almost no effort. To quote the original Whole30, “It is not hard. Don’t you dare tell us this is hard. Quitting heroin is hard. Beating cancer is hard. Drinking your coffee black. Is. Not. Hard.” (Full disclosure: I don’t drink black coffee…but also…I haven’t showed up well for you…expect that to change).
This message is short. I wanted to speak this as clearly and concisely as possible: today is launch day.
There are no fireworks, no celebration posts on Facebook or Instagram, simply a declaration. Tomorrow, me and myself will no longer be saying, “I’ll be starting soon.” Instead, I will declare, “We’ve already started.” The energy will be different, it must be. This is my declaration: Today, December 20, 2020, I have started my own business. I am now chasing my dream.
Although it is still quite unclear what the journey looks like, “In you must go,” -Yoda.
If I have any indication of the direction I am headed, I think about the motto of Life, “To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other and to feel. That is the purpose of life.” I feel the urge to chase into the unknown and explore the hard things…even and especially because they are hard and uncommon. But, too, I am scared, just as you may be, to begin chasing my dream. Thankfully, I have already begun. Today.
Here are a few things you can expect moving forward (2021:Q1):
Stay tuned for 2021:Q2 updates and releases.
I’m excited to have you on this journey with me, truly. Thank you for being along for the ride.
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